Experts at what you do
You’re more focused as a dealer when you stick to just one thing. I think that when a business is a jack of all trades and a master of none, customer service suffers. I think it’s important that when you spend 5 to 10 thousand dollars on something, you want to make sure that whoever you are dealing with is totally clued in. Customer service is all about focus—if you sell only one type of product, you can literally specialize in only that one product and your team can too—you can focus on getting them the training that will make them specialists too. That was my experience at Aqua Vita. You are experts at what you do.
...Read more testG.M. — Steamboat Springs